“One-Suite” is our special blend of beautiful web design and popular web marketing activities all mixed into one single website service. The goal of “One-Suite” is to turn your website into a powerful advantage that produces sweet leads for your business. Here’s What’s Included:
We manage your site design, content and marketing.
Your web barista (account manager) will get things going with a creative kick-off meeting. They help you prioritize website goals, services, service locations, customers, competitors, partners, credibility factors, calls-to-action, and more. Your barista will also help you take inventory of any useful website content, graphics, logos or photos that you have available.
We inspect your website's analytics, accessibility, code, design, content, speed, usability, and cross- browser/device compatibility to identify opportunities for improvement. We then implement the improvements (design, code and content) to optimize your current website, or sometimes completely redesign it.
Mobile devices are critical to gaining and retaining clients for your business. Currently 50% + of people use their phone as their primary internet source. We'll make sure your website is mobile and tablet friendly ensuring you never miss out on your sweet leads.
We inventory your web content and identify what to save, delete, or rewrite. We also create a content strategy so your website has new information published regularly. Our writers perform a phone interview with you, enabling them to write articles matching your voice/tone and demonstrating expertise to your readers.
People read online reviews and it is a factor that impacts customer acquisitions. We work to monitor reviews and also competitor's reviews on popular review sites. We also have a review strategy in place that improves your online reviews and boosts the confidence of prospective customers.
We monitor and improve organic search engine rankings by identifying relevant keywords, accurately describing pages/images, coding pages with structured data, writing valuable content and by removing any coding obstacles that limit search engines as they crawl through your site.
We make sure people find you where it matters most.
Customers have more ways than ever before to discover local businesses matching their needs (search engines, apps, social media, directories, niche sites etc...). We advertise your business on the most relevant sites so people can find you in a variety of ways. We make sure your business is listed with consistency, displaying accurate information to customers.
Many clients ask us to setup and manage their pay-per-click campaigns until their website starts generating enough leads via non-paid search engine rankings and and other free marketing channels. A PPC manager will help you select relevant keywords, optimize ads, eliminate poor performing keywords, improve conversions and lower costs-per-click.
We give your business personality on social media.
We start with a social strategy to come up with weekly, bi-weekly, or monthly posts around your brand. You web barista (account manager) thinks up content ideas that will actually spark "likes" and conversations. Once the strategy is set we create posts, monitor posts, and notify you when we need a more specialized answer to customer responses.
A/B testing allows us to analyze website changes by comparing a new version with an original. This takes the guess work out of design and content changes. For example: If we have two banners on the homepage promoting the same eBook, we can run a test on the headline, button color, graphics etc... to see how many clicks and conversions each receives and keep the one that performs best.
The overwhelming number of metrics provided in Google Analytics can be paralyzing. To make the data "actionable", we set up customized dashboards that help track key performance indicators such as users, bounce rate, conversions, transactions, events etc... This gives us better insight so we can interpret the data and implement improvements.